Smart Rental is run by Linear Channel Sdn. Bhd. A company that started out by refurbishing and reselling second-hand PCs under the brand name BuyNow. To date, it has sold over 100,000 refurbished PCs through a network of 200+ distributors, with the collaboration of 12 banks offering easy payment plans. The Company diversified into the short-term PC rental market around 2010 and HaaS solutions for PCs in 2019.
Smart Rental provides 12 or 24-months PC subscription packages at different price points encompassing the following services: the right to use the PC, regular maintenance visits and software upgrades, repairs and exchanges, and free PC model upgrades upon contract renewal. On average, Smart Rental customers save 37% on the PC purchase price and 55% on maintenance and services.
Smart Rental’s business model has been validated by multiple panels of business experts at the 2019 Create@Alibaba Cloud Startup Contest, where it won recognition as one of the Top 10 best proposals; Pitch@Selangor 2019, where it achieved the same result; and the 2020 Golden Bull Awards, where it was the proud recipient of an Emerging SMEs Award. Following another prestigious recognition The Lang Titan Award for The Best Use Of Technology.
Smart Rental stands out by catering to businesses and consumers of all backgrounds, in contrast to peers offering similar solutions that mostly serve large companies and government agencies with generous IT budgets. As robust PC demand from 2020 (growth of 12.9%) spills over into 2021 (estimated growth of 18.2%) due to the pandemic-induced shift to WFH, the Company is well-positioned to capitalise on demand from B40 consumers and SMEs requiring reliable PC access on a budget.
Smart Rental’s HaaS model, which is forecast to rapidly gain in popularity in the next 5 years (market growth at a CAGR of 26.2%), has been successfully adopted by conglomerates like Amazon and Cisco as well as major PC manufacturers like HP and Lenovo. The business model will be constantly reviewed and adapted by a skilled management team that includes Joshua Chin, founder of Linear Channel who has competently led the Company through numerous challenges.